Supporting our clients in their digital ambitions
At NewTek Solutions we dare organisations to reconsider the way things are done. We work with clients and create their brand identity, define the positioning, and define how their consumers can experience it. We analyze every aspect of a brand’s visual and verbal message. Together we form and improve emotional connections with brands.
Empower Your Brand
We assist you with an understanding of your brand essence, what makes it special and unique. By using market analysis and extensive brand audit, we build a new positioning for your brand, and a strong brand strategy to execute.
This is how consumers will communicate with your brand, by having touchpoints with your company's visual identity. Company logo design, fonts, identity colours, suggested images for various purposes. Our identity guidelines clearly define the do’s and don’ts.
It's essential to be persistent in establishing a certain style and stick to it with your marketing collateral. Business cards and envelopes, informational folders, giveaway notebooks and pens, city banners, promotional T-shirts, pouches, bags, stickers, etc. We know how to combine and rewrite complex information in a digestible way for your company profiles and leaflets.
Our digital strategy professionals will start your brand audit by defining your brand’s current state: target customers and primary competitors, your brand's strengths and weaknesses, difference between you and your competitors, your company's positioning and how customers are interacting with your brand. This is one of the primary steps for creating a powerful brand strategy.
Static and animated banner design, effective social media campaigns, from ideation to setup, monitoring and reporting. NewTek Solutions will help you to stand out among your competitors. We know how to build emotional connections with your brand and attract and retain consumers' attention.
Tone of Voice
Creating content delivering the right message is one of the most challenging yet underestimated brand elements. Editorial tone of voice helps you to build and show your company's character and make your brand outstanding. We can create a distinctive tone of voice for your company, and present it in "tone of voice guideline" for your employees' usage.
For the correct execution of your brand strategy, or rebranding process, NewTek Solutions team arranges company workshops and presentations, to inform and educate your employees how they take part in company's brand development, delivering messages and acting as one consistent brand.
Motion graphics in video is one of the fastest way to establish your brand values, to convey complex ideas, concepts, and present needed data in a simple and understandable form. Handcrafted 2D animations and web motion graphics can help your brand to attract the right audience, increase your brand awareness and customer engagement.